Image courtesy of Michal Marcol/FreeDigitalPhotos.net |
The snow sports
industry has played a crucial role in boosting the economy during the winter
months, as 38 states combine to add an estimated 211,900 jobs. Researchers at the University of New
Hampshire report that based on data from 1999 to 2010, the downhill ski
industry succumbs to a $1.07 billion decrease in revenue during poor snow
seasons, and 13,000 to 27,000 fewer jobs are to be had during such
downfalls. Clearly a lack of snow will
not only frustrate boarders and skiers alike, but its effect on the economy is
significant. In response to the bleak
projections for the industry, many ski resorts have taken action to curb emissions,
join alliances in an effort to combat climate change, and begun to raise
additional awareness regarding the changing climate. According to Elizabeth Burakowski, a
co-author with Matt Magnusson of the report from the University of New
Hampshire, “winter as we know it is on borrowed time.” While many industry leaders are concerned
about the future projections for winter sports, some people feel that not
enough is being done. Auden Schendler,
Vice President of Sustainability for the Aspen Skiing Company resort explained
that he is not happy with the snow sports industry’s response to climate change. “The industry hasn’t done a good job on
educating leaders on the raw science and hasn’t made enough of a public
statement on climate.” Many snow sports
professionals, including popular industry icons such as Gretchen Bleiler, have
joined various riders’ alliances in supporting efforts to combat climate
change.
Unfortunately, climate change will hit the winter sports industry just as hard as many other
aspects of our everyday lives.
Thankfully many ski resorts are working to increase their amount of
sustainable operations and are doing their part to curb emissions. While some may think we will have to resort
to increased snowmaking if Mother Nature stops producing high quantities of
snow each winter, such an option will not be sufficient as it will require additional water which is already becoming increasingly scarce, and doing so would cut a
greater hole in resort profits. Next
time you hit the slopes or hop on a snowmobile, remember to do your part to
help the environment and understand potential future impacts if we fail to
implement strong enough changes to preserve the planet.
Protect Our Winters:
Click here to read the full report: http://www.nrdc.org/globalwarming/files/climate-impacts-winter-tourism-report.pdf
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